Wipe right, change lives
100% tree friendly and sustainable toilet paper: how it should be. The Good roll is made of 100% European recycled paper, without chlorine, colourants and fragrances. Our packaging is 100% plastic free. Moreover, our rolls contain twice as much paper.
We also invest 50% of our net profit in the construction of toilets in developing countries.
So, say BYE BYE to deforestation and HELLO to less water consumption and less CO2, among other things. Trees are for cuddling, not to end up as waste in your toilet. Our durable toilet paper is super soft, super strong and just as good for you as it is for your wallet!
Start Eco-Friendly wiping!
Sheltered workshop
In addition to being 100% environmentally-friendly, we also make a social contribution at our workplace.
We have chosen to work with government-directed sheltered workshops for a part of our production process. This way, The Good Roll offers work and guidance to more than 75 people that in some way have difficulty entering the labour market. They may have a physical, mental or psychological disability, or they might just have had problems along the road of life. These people are offered a chance to work in circumstances that work for them. We firmly believe that everyone can make a valuable contribution, no matter how small, to The Good Roll.
This is why we roll
You better sit down for this...
The Good Roll originated from a collective frustration. There are 2.3 billion people worldwide who do not have access to safe and clean toilets, this is one third (!) of the world's population. In addition, 27,000 trees are cut down every day for the production of toilet paper.
Shocking figures if you ask us. So shocking that they inspired us to develop The Good Roll; an initiative to tackle both problems. A unique Dutch win-win concept: a 100% tree-friendly toilet roll, made from European recycled paper. At the same time, in collaboration with our foundation & Simavi, we use part of our proceeds to give as many people as possible access to safe and clean toilets.
Read more about our sheltered workshop here, or view our annual report.
Sander
